In a bid to respond to the challenging landscape of delivering information to the general public, the Department of the Interior and Local Government (DILG) Regional Office IV-A has established a distinctive brand identity, setting a more defined positioning, vibrant brand logo, and messaging.
Regional Director Manuel Q. Gotis, CESO III said the brand identity which he considered as an important innovation marks a significant chapter in their ongoing mission of promoting peace and order, ensuring public safety and strengthening the capability of local government units in the Calabarzon (Cavite, Laguna, Batangas, Rizal, and Quezon) Region.
“With this brand identity, we hope that every local government and every partner of DILG CALABARZON should always remember us as a partner in development, imbibing the principle of transparency, accountability, fairness, reliability, and quality of service to our constituents,” the regional director said.
He added that the brand logo will allow the DILG IV-A workforce to trade on its duties and responsibilities as an agency that leads local governments in promoting good local governance while placing them distinctive from other organizations.
The Regional Communications and Information Committee—the communication arm of the DILG IV-A—worked closely with the Foundation for Communication Initiatives, Inc., in developing the brand logo which depicts the region’s heritage and the Department’s strategic sectoral outcomes. Said teams concentrated these ideas into a set of core values which best reflect DILG IV-A’s goals and aspirations.
Vibrant economies, empowered communities
Proud of its heritage, DILG IV-A has fittingly chosen a flag as its symbol: with five sections in vibrant colors to represent the five provinces. The negative/blank spaces in between the sections form four K’s that stand for Kabuhayan, Kaligtasan, Kalikasan, and Komunidad, the rallying points of local governance.
“Among the many attractions and singular strengths of the Calabarzon region is its unique historical role in the national struggle for sovereignty. Cavite was where many battles were planned and fought, where the first seat of government was established, and where the first flag of the republic was hoisted,” the regional brand statement reads.
“The new brand logo is dynamic, appearing to actively move forward, for DILG IV-A is leading a new kind of revolution, embracing innovation, and offering ideal conditions for the local governments of the future. This vision is expressed in its theme, Vibrant economies, empowered communities,” it added.
The new brand logo is set to be fully adopted this September in all new publications, stationery, signage and website of the DILG IV-A and its field offices.
The regional director added that both logo and usage guidelines compressed in a Brand Identity Manual will soon be distributed to its all of its offices for uniformity and consistency of the brand logo applications.
He also encouraged the field officers to be guided with the brand and use it in communicating the Department’s intent, vision, mission and mandate to the public. —FSC/R4A
